Privacy Policy

Last updated: September 14, 2026

1. Information We Collect

We collect information you provide directly, including:

  • Account information (email, name, timezone) when you register. You can use Alarm Mate without registering; see section 2 below
  • Your location, when you allow it. Your device coordinates are stored in a private record on your account that other users cannot read, and are used to find and create alarm communities near you and to tell whether it will still be dark at your alarm time. Other users only ever see a city name
  • Wake-up preferences and schedules
  • Chat messages (see the Data Retention section below)
  • Usage data and app interactions
  • Camera input during camera-based wake-up missions, processed only on your device (see "Camera and Photos" below)

2. Using Alarm Mate Without an Account

You can use Alarm Mate as a guest. Tap “Continue without an account” on the first screen and you can set alarms, play every wake-up mission, earn XP and streaks, and purchase Premium without giving us your email address, your name, or any other personal information.

We still keep a record for you, so that your alarms and your progress survive between sessions. That record holds:

  • A random identifier created by Firebase Authentication. It is not derived from you or from your device, and it is not linked to any personal information
  • Your time zone, and your alarm and mission settings
  • Your XP, streak and mission history
  • Your Premium status, if you purchase a subscription

We do not collect your email address, name, phone number or contacts while you use the app as a guest.

Features that involve other people — buddy matching, wake-together invitations, and communities — need an account, because another person has to be able to find you and see who they are waking up with. You can create an account at any time from Settings. When you do, your guest record and everything in it, including Premium, moves to that account and keeps the same identifier.

A guest record lives on one device only. Because there is no email address or password attached to it, we have no way to identify you if you delete the app or move to another device, and the record cannot be recovered. Creating an account is what makes your data recoverable. You can delete a guest record from within the app at any time, from Settings, in the same way as a registered account.

3. How We Use Your Information

We use your information to:

  • Match you with wake-up buddies
  • Provide and improve our services
  • Send you notifications about alarms and matches
  • Analyze usage patterns to improve the app

4. Camera and Photos

Some wake-up missions use your device camera: push-ups, squats, one-leg balance, walking, the wake selfie, Sky Photo, Color Hunt and Object Hunt, and Brush Your Teeth shows a mirror preview when camera access is already granted. Camera frames for these missions are analyzed on your device only, in real time, to check that the mission was completed. They are never uploaded to our servers.

Photos and short videos captured during a mission (for example your wake selfie, a Sky Photo, or a recording of your push-ups) stay on your device and are uploaded only if you choose to share them on the Mornings feed or with your buddy. Shared photos are checked by an automated safety service before other users can see them.

5. Information Sharing

We share limited information with your matches:

  • First name only
  • Timezone
  • Trust/reliability score

We never share your email, phone number, or personal details with other users.

We also rely on a small set of service providers who process data on our behalf, under contract and only to run the app:

  • Firebase (Google) for accounts, database, storage, and push notifications
  • Mixpanel for product analytics
  • Resend for transactional email, such as verification and account notices
  • Google Cloud Vision for automated photo safety scanning
  • Cloudflare Web Analytics for aggregate visit counts on this website (no cookies, no cross-site tracking)

6. Morning Crew Automated Messages

When no real user is available to match with you at your alarm time, Alarm Mate may pair you with a Morning Crew member. Morning Crew is a set of pre-defined characters with automated messages selected based on the context of your chat. Morning Crew members are not real people and are clearly distinguished by a subtle visual marker on their profile.

Your messages sent during a Morning Crew chat are stored in our database in the same way as messages to real users, and are subject to the same privacy and retention policies described here. These messages are not transmitted to any third-party AI service.

If you directly ask a Morning Crew member whether they are a real person, they will always answer honestly. You can also identify Morning Crew members by the subtle sparkle pattern around their profile avatar.

7. Content Moderation & Safety

To keep Alarm Mate safe, our team reviews content that is reported by users or flagged by automated systems (including photos, posts, and chat messages tied to a report). We may remove content, restrict social features, or suspend accounts that violate our guidelines. Moderation records are kept for up to 12 months after a report is closed, then deleted. We process this data to fulfil our safety obligations and legitimate interest in protecting our community.

8. Data Retention

  • 1:1 buddy chats: Automatically deleted about 24 hours after the morning
  • Community group chats: Retained while the group exists, and deleted when the group is dissolved or when you delete your account
  • Account data: Retained while the account is active. A guest record is kept the same way, and is deleted when you delete it from Settings
  • Usage analytics: Aggregated and anonymized

“Let a friend pick” links. When you share a pick link, anyone who has the link can open a web page that shows your first name and alarm time and lets them choose your wake-up mission, with no account. A friend can type a name there, and that name is shown to you. To stop the same browser from voting twice, the page keeps a random voter ID in that browser’s local storage. Link data, including votes and the names friends typed, is deleted automatically about a week after the alarm the link was made for, and right away when you delete your account.

9. Your Rights

You can:

  • Access your data
  • Delete your account and all associated data, whether it is a registered account or a guest record
  • Opt out of non-essential communications

10. Contact

For privacy questions: [email protected]